Download PDF Learning Google AdWords and Google Analytics, by Benjamin Mangold
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Learning Google AdWords and Google Analytics, by Benjamin Mangold
Download PDF Learning Google AdWords and Google Analytics, by Benjamin Mangold
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Review
"This book is a comprehensive and deep explanation of how to get the most out of your online advertising." Daniel Waisberg, Analytics Advocate, Google "Practical, definitive and straightforward, Learning Google AdWords and Google Analytics delivers on the promise of its title and puts you in a position to take on this whole new world of marketing." Jim Sterne, Founder, eMetrics Summit and Board Chair, Digital Analytics Association
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From the Back Cover
Master Google AdWords and Google Analytics to run successful digital campaigns Written by Google expert, Benjamin Mangold, this is the 'go to' book for individuals and organizations wanting to get the most out of their digital marketing campaigns. Learning Google AdWords and Google Analytics covers both fundamental Google AdWords and Google Analytics topics, as well as more detailed technical set up for more experienced users. It includes best-practice tips, walkthroughs of account set up, and advanced configuration options. Learning Google AdWords and Google Analytics will show you how to succeed at online marketing and digital analytics, including: Techniques and tips for using Google AdWords and Google AnalyticsCreating, managing and optimizing search and display campaignsUsing digital analytics to measure and improve your website and marketing
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Product details
Paperback: 480 pages
Publisher: Loves Data; 1 edition (September 8, 2015)
Language: English
ISBN-10: 0994390408
ISBN-13: 978-0994390400
Product Dimensions:
7.5 x 1.1 x 9.2 inches
Shipping Weight: 1.8 pounds (View shipping rates and policies)
Average Customer Review:
4.7 out of 5 stars
23 customer reviews
Amazon Best Sellers Rank:
#200,243 in Books (See Top 100 in Books)
If you are familiar with Ads and Analytics, and looking for a useful companion, this book fits the bill. Snippets of code conveniently included. Off-book references to the authors site are also moderately useful as well. You will pick up some useful tidbits here if you are an experienced user. A bit intimidating for the beginner, however.
This book is a great primer if you are just starting to use GA/GTM, or if you're experienced and want to read material on tracking campaigns and tips on setting things up correctly from the start. The book provides a good structure for skipping from one chapter to another, but can also be read from start to finish just as well.
Very good detailed information! :)
Very good book and uses great screen shots
An excellent book. Comprehensive, detailed and well explained content. The figures could be a little clearer. They are fuzzy, too small and lack contrast. A pity.
Free flowing and simple writing style makes it fun to read. Even after working for several years in Google AdWords and Analytics I couldn't stop myself from finishing the book in one seating and then coming back again to look at specific references. In ever changing space of AdWords and Analytics I think this book will never be out dated because it focuses understanding very basics of systems financially, technically and logically.
The author understands the importance of Adwords working in conjunction with Analytics. Without Analytics, Adwords is limited. This book shows you how to use both together to get the most out of your Adwords advertising dollars. A must read.
A great resource for anyone wanting to understand how to use Google Adwords and Google Analytics. It doesn't matter whether you're an experienced user, or just a novice, Ben's writing style caters for all levels of experience. A must for all users to understand the power of Google on your business and help you unlock your marketing potential. Highly recommend!
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